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ego Pricing: Plans, Free Trial and What's Free

By Robert Gadeev, founder of ego ยท Prices checked

Short answer: ego is free to download on iPhone. In the US, Full access costs $49.99 a year after a 3-day free trial, or $6.99 a week. Nutrition only costs $29.99 a year or $3.99 a week. A free account builds your plan and calorie targets and can log 1 workout and 2 meals.

Prices are from the App Store in the US. The App Store shows your local price before you confirm anything, and it can differ by country.

Plans and prices

PlanYearlyWeeklyFree trial
Full access$49.99 (about $0.96 a week)$6.993 days, yearly plan, new subscribers
Nutrition$29.99$3.99None

The yearly Full plan costs about 86% less than paying weekly for 52 weeks ($363.48). The weekly plans suit a short trial run of the training side, a holiday cut or a single event.

What each plan includes

FreeNutritionFull
Personal plan and calorie targets from onboardingYesYesYes
Log meals by photo, barcode or typing2 mealsYesYes
Daily nutrition analysisNoYesYes
Log workouts with suggested working weights1 workoutNoYes
Chat with the Ego Agent (questions, meals by chat)NoNoYes
Plan changes proposed by the coachNoNoYes

The free meals and workout are counted on the server, so reinstalling the app doesn't reset them. They're there so you can see a real estimate and a real session before deciding.

How the free trial works

  1. Pick the yearly Full plan

    The trial comes with the yearly plan for people who haven't subscribed to ego before. The paywall says "You won't be charged now" when you're eligible.

  2. Use everything for 3 days

    Workouts, meal logging, chat and daily analysis all unlock straight away. When you start the trial, ego can send a reminder the day before it ends.

  3. Keep it or cancel

    If you do nothing, Apple charges $49.99 (US) when the trial ends. To stop, cancel in iPhone Settings > your name > Subscriptions at least 24 hours before the end.

What ego costs next to two separate apps

Most people who want calories and workouts in one place end up paying for two apps. Hevy Pro is $23.99 a year in the US and tracks no food; Cal AI doesn't publish a price list, and third-party breakdowns report about $29.99 a year (details on our Cal AI vs MyFitnessPal page). Together that's about $54 a year, with two profiles that don't share targets. ego builds the plan and the calorie targets from the same profile, so they move together.

Frequently asked questions

Is ego free?
ego is free to download, and building your plan and calorie targets during onboarding is free. A free account can also log 1 workout and 2 meals. After that, logging needs a Nutrition or Full subscription.
How does the 3-day free trial work?
New subscribers who choose the yearly Full plan pay nothing for 3 days. If you don't cancel, Apple charges $49.99 (US price) when the trial ends. Cancel in iPhone Settings > your name > Subscriptions at least 24 hours before the end. When you start the trial, ego can remind you the day before it ends.
Is there a monthly plan?
The app sells yearly and weekly plans. The App Store page can still list monthly subscriptions from earlier versions of the app.
How do I cancel or get a refund?
Apple handles billing for subscriptions bought in the app. Cancel any time in iPhone Settings > your name > Subscriptions; you keep access until the end of the period you paid for. Refund requests go to Apple at reportaproblem.apple.com, and Apple decides them.
Is ego cheaper than using a calorie app and a workout app?
Usually. Hevy Pro is $23.99 a year in the US and tracks no food; Cal AI is reported at about $29.99 a year. Together that's about $54 a year with two separate profiles, against $49.99 for ego, which covers both with one profile.

Try it before you pay

Download ego on iPhone (iOS 18+), build your plan for free, and log your first workout and meals before choosing a plan.

Download on the App Store

Not ready to install? Try the free workout plan generator or the goal date calculator in your browser.

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